“We’re the most expensive funeral home in town, so naturally, people want to know what we provide that makes us worth the extra money.  If you go to anybody else’s website, all you’ll see is pictures.  But when you go to our website, you experience a virtual tour that creates the realization that there’s not another place like Cloverdale anywhere.  That experience is powerful, it’s convenient for everyone, and it’s delivered instantly without the need to travel to our facility.”